Financial Services Marketing: An International Guide to Principles and Practice 3rd Edition

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About this product

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition

Key information

Country of origin: India
Generic name: Financial Services Marketing: An International Guide to Principles and Practice 3rd Edition
Net quantity: 1 Qty
Manufacturer / packer: Financial Services Marketing: An International Guide to Principles and Practice 3rd Edition
Imported from: India
Customer care: M. M. MUKHI & SONS · cs@mukhi.com · 9323022255